The Deuter Ambassador Team is a collection of rump-kicking outdoor folks from various walks of life assembled to help spread the word about Deuter. Recently, in the Colorado Rockies, the team came together for an action-packed, 3-day summit to dive into what it means to be an ambassador for the world’s leading backpack brand.
In one little exercise (after a full day of actual exercise outside in a late spring snowstorm) we considered the official goal of the Deuter Ambassador Team. Here it is, in all its corporate-speak beauty:
Assemble a collection of committed brand evangelicals who will authentically represent the company and assist Deuter in delivering consistent on-message content.
Everyone agreed that the spirit of the Deuter Ambassador Team could be summed up better in the form of a haiku, so we split up and gave it a shot. Sure beats the old "thinking outside the box, creating synergies" kind of talk!
Ellie Farmer spending some quality time in the Kid Comfort, with dad, Zak, at the helm. Photos: Karsten Delap
TEAM COMFORT
Connecting to real
Experiences outside
Passion with Deuter
Deuter’s Ambassador-in-Chief, Becky Marcelliano.
TEAM FIT
An ambassador
Tells a compelling story
People want to read
Ambassador Vasu Sojitra leads a group on an uphill ski in the Colorado backcountry.
TEAM FAMILY
Get outside and live
Share memories with each other
Inspire our world
Ambassador Faith Dickey is always looking up.
TEAM LIGHTEN UP
Camp, bike, ski, hike, climb
Grab your pack and lighten up
Spread love of Deuter